Read About Updates, Best Practices & More

Cold leads from the holidays aren’t lost. They are one of your biggest opportunities for Q1 move‑ins. As families return from holiday visits with fresh concerns about senior care, January becomes prime time to re‑engage prospects who paused their search in November and December. By using your CRM data to identify high‑intent leads, personalizing outreach with empathy, and motivating your sales team with clear goals and consistent follow‑up, you can turn stalled prospects into

Strong referral networks, based on trust and personal understanding, are crucial to senior living communities and home care agencies. While online prospecting is growing and inbound leads are important, your highest quality leads will likely come from referrals.

At Living Room Live 2025, the WelcomeHome team shared five game-changing strategies for maximizing referral success: prioritizing the best referrers, getting organized with your CRM, building authentic relationships through intentional interactions, using modern tools like business card scanning and automated tracking, and treating referrals as a long-term partnership strategy.

Forget generic CRMs. WelcomeHome allows you to tailor your data tracking to the nuances of home care. Here are four essential custom filters every home care agency should be leveraging to optimize their outreach and grow smarter:

Experienced WelcomeHome users know a thing or two about how to take advantage of all the features that our CRM has to offer. We sat down...