Read About Updates, Best Practices & More

It takes an average of 18 touchpoints to move a senior living prospect from first inquiry to move-in. Here's how top-performing communities execute that follow-up consistently without dropping the ball between the tour and the decision.

WelcomeHome added two new features for home care teams: Enhanced Automations and the Visual Email Builder. Enhanced Automations builds multi-step follow-up sequences across email, text, and tasks for prospects and referral partners, triggered automatically based on where each contact is in the pipeline. The Visual Email Builder allows home care teams to create branded, personalized emails using ready-made templates without design experience or external tools.

WelcomeHome Enhanced is a senior living CRM tier that adds four new tools: Enhanced Call Tracking, Enhanced Automations, a Visual Email Builder, and Post-Tour Surveys. It's for senior living operators who want deeper marketing attribution, automated prospect follow-up, and better post-tour engagement inside the CRM their team already uses. WelcomeHome Core remains unchanged; Enhanced builds on top of it.