Cold leads from the holidays aren’t lost. They are one of your biggest opportunities for Q1 move‑ins. As families return from holiday visits with fresh concerns about senior care, January becomes prime time to re‑engage prospects who paused their search in November and December. By using your CRM data to identify high‑intent leads, personalizing outreach with empathy, and motivating your sales team with clear goals and consistent follow‑up, you can turn stalled prospects into
