Post-tour survey data reveals what prospects don't say out loud: which competitors they're considering and how close they are to deciding. Per Senior Care Insights, 18% name a competitor, 27% share details on their broader search, and 20% are only considering the community they just toured. Without this data, every prospect looks the same. With it, follow-up can be tailored to each family, turning tour feedback into a signal for closing and competitive positioning.

A strong tour doesn't just build sentiment; it's the best moment to ask for a Google review. Here's why timing matters more than most communities think, and how a Post-Tour Survey can turn every completed tour into a consistent, automated review request.

Your tour engagement data and its impact on move-ins are worth understanding.