Good Tours Make Great Google Reviews. Are You Asking?

Google reviews influence senior living move-ins just as much as they influence decisions like where to eat or get a haircut. That's not a hypothesis. It's the reality of how families research senior living communities. Before a tour is scheduled, before a sales conversation happens, families read what other families have said.

The communities with the best reviews aren't necessarily providing better care and experiences, but they've built a system for asking. 

How many prospects are willing to leave a review?

More than you'd think. According to Senior Care Insights, 20% of respondents who gave a high NPS rating were willing to leave a Google review. That’s a strong signal that willingness is highest right when the experience is freshest, whatever the rating.

Most communities generate Google reviews sporadically: when a family thinks to leave one, when a staff member remembers to ask, or when a move-in goes particularly well. The result is a review profile that grows slowly and unevenly, with no reliable system behind it.

When’s the best time to ask for a review?

Right at the end of the tour, while the prospect is still engaged, positive, and the experience is fresh. A prospect who just rated a tour highly is in the best possible state to leave a meaningful review. Ask a week later, and the moment has passed. 

This is where a Post-Tour Survey earns its place: every respondent who completes the survey gets a path to leave a Google review, right there in the same flow. No manual outreach, no staff member having to remember to ask, no awkward request tacked onto the end of a sales conversation. The system asks at the right moment, consistently, for everyone.

Why do more reviews matter?

A higher average matters, but volume and recency do too. A steady stream of recent reviews signals an active, trustworthy business, which is part of why more reviews tend to correlate with more visibility, not just a better average score.

The communities that consistently generate reviews have a compounding advantage over those that don't. Every new review makes the next family more likely to tour, and every tour is another opportunity to generate a review. The cycle builds on itself.

How does this fit into the rest of your tour data?

Post-Tour Surveys give visibility into who's happy, who's still deciding, who's comparing you to a competitor, and who's ready to move forward. The Google review request is built into that same survey for every respondent, creating a consistent, automated habit rather than a selective ask.

Your happiest prospects are already out there. Give them a path to share it publicly.