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2025 Trends in Senior Living




There's a silver tsunami approaching the senior living industry! 🌊


In the newest episode of our Living Room Webinar, WelcomeHome's CEO and Co-Founder, John Lariccia, joined to discuss senior living trends for 2025. Here are the main takeaways from January's The Future segment:


  • Occupancy continues trending upwards, especially in independent living communities.

  • Baby boomers are making inquiries and researching their options early — with inventory slow to catch up, this means the higher occupancy trend is poised to continue.

  • Providers expect a lead generation shift from paid leads towards word of mouth and referrals.

  • Future residents engage with the decision process longer, so you might expect to spend more time with potential residents.


Attending the Senior Housing News Sales and Marketing Conference? Make sure to attend John's panel with Brooke Saxon-Spencer and Heather Haley, where they will discuss driving length of stay as senior living evolves.


Information about panelists for the 2025 Senior Housing News Sales and Marketing Conference. Panelists include: John Lariccia at WelcomeHome, Brooke Saxon-Spencer at Claiborne, and Heather Haley at SRI Management. The panel will be on February 18th from 11:30-12:00pm EST.

For more data and insights, download our 2024 Year in Review and stay tuned for future reports!








 
 
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