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CMS's GUIDE model funds comprehensive dementia care at home, including care planning, caregiver training, 24/7 care navigation, and community resource connections for Medicare beneficiaries with dementia. It pays certified organizations a per-beneficiary-per-month fee, opening a new referral channel for private-duty home care agencies that partner with those certified providers to deliver in-home support.

Post-tour survey data reveals what prospects don't say out loud: which competitors they're considering and how close they are to deciding. Per Senior Care Insights, 18% name a competitor, 27% share details on their broader search, and 20% are only considering the community they just toured. Without this data, every prospect looks the same. With it, follow-up can be tailored to each family, turning tour feedback into a signal for closing and competitive positioning.

Caregiver burnout costs operators through turnover, quality issues, and lost referrals. All of that happens before it appears in any report. Replacing a caregiver costs $3,000–$6,000. Home care turnover runs 77.1%. Communities with 6+ years of caregiver tenure see 94.3% occupancy, versus 82.9% under a year. Burnout should be tracked with the same rigor as occupancy and conversion.