WelcomeHome Enhanced Is Here

There's a version of senior living sales that runs on intuition, hustle, and a lot of manual work. Follow up with this prospect. Call that family back. Figure out which ad campaign brought that inquiry in. Wonder why that tour never converted.

Most teams are still living that reality. Not because they aren’t trying, but because the tools to do it differently haven't been available…until today.

WelcomeHome Enhanced is live. And it's the biggest step forward we've taken since launching the platform. Four new tools. One platform. Nothing new to learn.

WelcomeHome Core isn't going anywhere. The CRM your team relies on stays exactly as it is. Our Enhanced tier builds on that by adding four new tools for operators who are ready to go deeper on attribution, automation, and prospect engagement.

Here's what's new.

Enhanced Call Tracking: Know What's Working

Every missed call is a family that reached out and didn't hear back, and most teams are missing more than they realize. Without Enhanced Call Tracking, 15% of first inbound calls go unanswered. With it, that number drops to  8%. Nearly half the missed opportunities…gone.

But it's not just about answering calls. It's about knowing which campaign drove them and following up all the way to a move-in. Same-day follow-up on missed calls drives 2x higher move-in rates compared to waiting even a week. That's the difference between a lead and a lost family.

With Enhanced Call Tracking, every inbound marketing call is now captured automatically, recorded, transcribed, and qualified, then attributed to the campaign that drove it and traced through the full journey from first touch to move-in.

Enhanced Automations: Follow-Up That Runs Itself

Every sales team misses prospects, not because anyone stopped caring, but because the volume of follow-up is genuinely hard to sustain manually. Closing a move-in takes an average of 18 touchpoints, and most of them happen after the tour. That's a lot to keep up with.

Enhanced Automations solves this by letting you build personalized follow-up sequences one time, then letting WelcomeHome handle the rest. The right email, text, or activity goes to the right prospect at the right time based on where they are in their journey, with dynamic CRM-powered audiences that update automatically.

Visual Email Builder: Send Fast. Every Time.

Top-performing communities don't win because their emails look the best. They win because they respond first.

The Visual Email Builder is built for speed. Everything from simple templates your whole team can use on day one, to full HTML for operators who want more control. Whether someone's sending their first prospect email or building a custom sequence from scratch, they're not waiting on anyone to do it.

What it changes: No external tools. No bottlenecks. No delays while something gets designed. The standard of your outreach goes up with prompt, consistent outreach from every team member, because the community that responds first is usually the one that wins the move-in.

Post-Tour Surveys: Strike While the Tour Is Hot

A tour is one of the highest-intent moments in the entire prospect journey. What happens in the 24 hours after often determines whether a family moves forward.

The numbers make the case. Prospects who completed a post-tour survey were up to 51% more likely to move in than those who didn't. That's not a small lift. And with 1 in 4 survey outreaches receiving a response and 76% of those completing it, the engagement is real. It’s not a courtesy touchpoint; it’s a conversion tool.

Post-Tour Surveys collect feedback automatically after every tour, alert your team in real time when a response comes in, and connect what prospects say directly to outcomes. You find out what's working in your tours, what's not, and who needs a follow-up call before the moment passes.

See It In Action

WelcomeHome Enhanced is our new tier, but this is just the beginning. We'll be adding more features that give senior living teams the ability to do more, with the platform they already know.

Want to see what's live today? Book a demo →