Introducing Senior Care Insights: Data For Better Decisions

The Senior Living and Home Care industries serve an extraordinary mission: creating happy and healthy aging experiences for seniors. WelcomeHome is committed to empowering those who serve seniors and expanding the boundaries for how data can serve you. 

Too often, we hear “data” and feel overwhelmed. Data should inspire confidence, spark ideas, and spur action. 

Imagine: 

• A clear view of how your community is performing against a valid peer group. 

• Full visibility into community strengths and opportunities, and a playbook of strategies to apply. 

• A deep understanding of the needs of today’s and tomorrow’s seniors. 

• All the tools required to make and advocate for strong strategic decisions. 

That’s our vision. And in 2026, we’re taking the first big step with the launch of our first-in-the-industry sales and marketing data portal.Inside, you’ll find access to all of our industry-leading reports, and a few new ones: 

• 4 years of Year in Review Reports

• 3 years of quarterly benchmarks and best practice data drops spanning topics from call and text analysis to best practices for ED engagement, referrer activation, and aggregator management

• New geographic benchmarks, with state, care type, and MSA specificity

• A growing library of webinars, training, and raw data to plug directly into your own tools

…and coming in Q1:

• Top Performers Playbook - practical strategies straight from the best in the industry

All this is based on 1 billion+ real-time sales and marketing data points, years of national benchmark coverage, thousands of senior perspectives, and hundreds of conversations with our customers and readers.

Here’s where you come in: We're building this with you, not just for you. Explore the portal and share your feedback. Together, we can use data to lift up our industry and the people it serves. 

True to our founding mission, we’ll keep investing in data made easy and made for you.