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  • Writer's pictureRachel Parks

Advanced Marketing Automation Integrations for 2023

Updated: Nov 2, 2023

While our senior living clients enjoy major benefits of integrating many of their tech platforms with WelcomeHome, integrating their marketing automation tools is especially popular. The reasons for integrating marketing automation platforms with our CRM include:

Personalization: Prospects receive nurturing campaigns that can be tailored to their specific persona, their desired level of care, and their timeline for making a decision, for example.

Efficiency: When repetitive marketing and sales activities are automated, senior living sales teams can spend more time on person-to-person activities like phone calls, tours, outreach, and marketing events.

Uniformity: When marketing is automated, there is no question that the quality of the messaging is consistent from prospect to prospect.

Accountability: Questions like, ‘when was the last time the prospect received an email or text’ are easy to answer when automated marketing activities are reported to and logged into WelcomeHome for easy reference.

Analytics: The effectiveness of the sales and marketing efforts can be easily determined when marketing automation platforms report their activity to WelcomeHome. Built-in reports like the lead source analysis let managers make marketing decisions with confidence.

As Q3 of 2023 draws to a close, the WelcomeHome team is here to share the advanced senior living marketing automation tool integrations that have both proven to be the most efficient and support the coolest features!

WelcomeHome’s Top Five Marketing Automation Integrations for 2023

#5: HubSpot

We’re proud to say that WelcomeHome was the first CRM in the senior living industry to fully integrate with HubSpot. This industry-leading marketing automation platform excels in senior living marketing by controlling the entire nurturing journey of senior living leads, from the awareness stage all the way through decision-making. Plus, HubSpot is common ground among senior living providers, marketing agencies, and a broad spectrum of marketing platforms.

Why it’s cool: No matter where a senior is in the marketing and sales process, and which marketing tool is involved, the information is centralized in HubSpot. All that information can then be shared among parties, including the provider and WelcomeHome, so everyone has a complete picture of the prospect’s journey.

#4: Act-On

Act-On goes toe-to-toe with marketing platform giant HubSpot, but where HubSpot tries to be all things to all people, Act-On isn’t trying to do everything, just marketing automation. And they do it very well.

Why it’s cool: We love Act-On’s many benefits: it’s a more affordable platform for our clients than HubSpot, it provides deep CRM integrations, and the user experience is impressive – including real human support.

#3: Constant Contact

Among the first integrations we added to WelcomeHome, Constant Contact has grown well beyond its original email marketing platform into a full suite of marketing tools including event marketing, landing pages, social and SMS marketing, and marketing automation.

Why it’s cool: This user- and budget-friendly platform offers marketing automation tools that let smaller senior living providers achieve some impressive lead nurturing results. While it has its own CRM built in, it integrates nicely with WelcomeHome.

#2: ActiveCampaign

Much like Constant Contact, ActiveCampaign is an excellent alternative to HubSpot for senior living providers and solo communities. When budgets are tight but marketing automation for lead nurturing are important, it’s a serious contender.

Why it’s cool: ActiveCampaign automates follow-up emails, keeps prospects engaged, scores engagement, and keeps WelcomeHome up to date through all of it.

#1: ActiveDEMAND

We saw the power of ActiveDEMAND back in 2020, and it’s been one of our most versatile and useful integrations ever since! It’s proven itself to be one of the top marketing automation platforms in the senior living space. More advanced than a do-it-yourself platform, it’s a robust tool for experienced marketing pros seeking to maximize what marketing automation can do.

Why it’s cool: ActiveDEMAND’s marketing automation capabilities extend beyond the basics to include really useful features like call tracking, web forms, and landing pages. When integrated with WelcomeHome, it’s a sales and marketing system that’s greater than the sum of its parts.

Are you in the market for a new CRM that integrates with the best and most popular senior living marketing automation platforms? WelcomeHome is a game-changing CRM built specifically for the needs of senior living communities. With its intuitive user interface, recommendation engine, and clear workflows, the WelcomeHome CRM is a powerful tool for both users in the community and owner/operators. Experience for yourself what thousands of senior living professionals rely on to make their job easier: request a free demo of WelcomeHome’s CRM today.


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