2025 Q2 Benchmark Review

WelcomeHome's Industry Benchmarking is based on thousands of communities across primary, secondary, and tertiary markets in every state. For more detailed data, including state-level or pricing standards, please connect with our WelcomeHome Customer Insights team: maggie.seybold@welcomehomesoftware.com

2025 Q2 at a Glance: All Industries

The latest data is in! Following up on our Q1 Benchmark Review, WelcomeHome is excited to share the comprehensive Q2 2025 Benchmark Report, offering a deep dive into the current state of senior living across thousands of communities nationwide. We've analyzed data from every state to bring you crucial insights on occupancy, sales performance, lead sources, and regional trends.

Don't have your copy yet? Get the full report here.

Q2 2025 at a Glance: Key Highlights

• Strong Occupancy: June occupancy hit 84%, signaling a shift to steady growth. We've moved past the post-COVID bounce into a new normal where growth depends on doing the basics well, not riding recovery momentum. As the market settles, year-over-year gains are naturally flattening.

• Shift in Lead Sources: Aggregator volume declines while conversion struggles persist. Aggregators are 35% of inquiries but convert only 4% of move-ins, with their share of total inquiries dropping from last year. Operators are shifting to sources like updated websites and paid search.

• Referral Relationships: Professional referrals are growing, but it's important to expand beyond medical partners. Communities find success by cultivating trusted local voices like faith leaders, librarians, and neighborhood staff who can identify families earlier in their search.

• Data Drop: Executive Director follow-up transforms tours into move-ins, but most communities miss the moment. When EDs reach out after a tour, families proceed with greater confidence and speed. Yet, half of families never hear from leadership post-tour, and only 25% of communities track this trust-building activity.

Ready to Dive Deeper?

The Q2 2025 Benchmark Report is packed with the data you need to understand current trends and inform your strategic planning for the latter half of the year. Download your copy today to:

• Gain insight into your community's performance against the industry.

• Analyze key sales performance indicators.

• See trends in lead sources.

• Compare your performance against regional and care type benchmarks.

• Learn how a quick 3-4 minute call from your Executive Director can make a huge impact and lead to move ins.