2025 Q1 Benchmark Review
- Chloe Webb
- Apr 30
- 2 min read
WelcomeHome's Industry Benchmarking is based on thousands of communities across primary, secondary, and tertiary markets in every state. For more detailed data, including state-level or pricing standards, please connect with our WelcomeHome Customer Insights team: maggie.seybold@welcomehomesoftware.com
2025 Q1 at a Glance: All Industries
The latest data is in! Following up on our Q1 Benchmark Review, WelcomeHome is excited to share the comprehensive Q1 2025 Benchmark Report, offering a deep dive into the current state of senior living across thousands of communities nationwide. We've analyzed data from every state to bring you crucial insights on occupancy, sales performance, lead sources, and regional trends.
Don't have your copy yet? Get the full report here.
Q1 2025 at a Glance: Key Highlights
Strong Occupancy: After a period of fluctuation, occupancy has stabilized around 83%. This consistent level over the past six months likely indicates the new post-COVID baseline for the industry.
Move-Outs: Early Q1 saw a predictable spike in move-outs, aligning with historical seasonal patterns. This underscores the critical importance of managing attrition to maintain and grow occupancy.
Connections: A new industry-wide metric reveals that communities are, on average, engaging with 75% of inquiries. This highlights the effectiveness of top-of-funnel efforts and provides a benchmark for your team's engagement.
Professional Referrals: This quarter's data drop provides insight into how communities leverage unpaid professional referrer networks. We discuss successful strategies, areas of underutilization, and untapped potential.
Ready to Dive Deeper?
The Q1 2025 Benchmark Report is packed with the data you need to understand current trends and inform your strategic planning for the rest of the year. Download your copy today to:
Understand current occupancy trends across thousands of communities.
Analyze key sales performance indicators.
Identify effective lead sources.
Compare your performance against regional benchmarks.
Learn how to engage your referrer network
